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PostPosted: Fri Feb 04, 2022 11:42 am 
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LIGA BBVA MX and KONAMI, a leading Japanese video game company, announce historic agreement.


- The agreement will provide a new experience to gamers and fans from Mexico and the world.

- The KONAMI video game will allow fans to play virtually on their idols of the LIGA BBVA MX Clubs.

- The deal was closed by Mikel Arriola, executive chairman of LIGA BBVA MX, and Yuta Kose, president of Konami Digital Entertainment Inc.

MEXICO CITY and LOS ANGELES – February 4, 2022 – Liga BBVA MX and Japanese company Konami Digital Entertainment, Inc. today announced a historic exclusivity agreement for the eFootball™ video game, which will allow fans to play virtually with their idols from our League Clubs, in a new global and virtual entertainment experience for gamers and fans.

The agreement will allow KONAMI to have access to LIGA BBVA MX players and stadiums to take images, including 3D scans and motion captures, as well as faithful recreations of each Club's official uniforms. The implementation process will begin from the summer of 2022.

We are delighted to welcome KONAMI to liga bbva mx, a strategic partner that with its great experience over the years has shown that it shares our philosophy and passion for football, said Mikel Arriola, executive chairman of liga bbva mx. This partnership is a symbol of our commitment to driving the League's global reach and exposure to the highest levels, offering a new interactive experience to the great fans in Mexico and beyond our borders. This partnership will give us the possibility of meeting other audiences achieving a new level of rootedness among the different generations of gamers and will also open windows of opportunity for the growth of the 18 Clubs in all aspects.

Yuta Kose, President of KONAMI Digital Entertainment, Inc., said of the agreement: "We are proud to have LIGA BBVA MX as partners and the opportunity to bring our fans in Mexico and the United States closer to their favorite clubs through eFootball™. As partners, we will work collaboratively with the league to offer the best to our respective audiences. From the level of in-game polish and representation of the league with official kits and shields to the way fans will engage on and off the digital pitch, our goal is a fully immersive experience for all generations to enjoy."

With this new partnership, liga bbva mx will be a way for current and legendary players to engage with eFootball™ fans through upcoming presentations and sponsorship agreements. In addition to the various marketing benefits and future implementation of the LIGA BBVA MX in eFootball™, the association will create a comprehensive esports competition at the service of amateur and professional players. More information on the format, awards and other aspects will be released soon.

eFootball™ is a completely new football video game platform from the manufacturers of PES and Winning Eleven. Completely free to play, eFootball™ unites the global football video game community by offering the same esports experience on console, PC and mobile devices. The full version of eFootball™ 2022 (1.0.0) is coming to PlayStation 5, PlayStation4, Xbox Series X|S, Xbox One, Windows 10 and PC Steames this spring, and soon after to iOS and Android. ... co-acuerdo

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